How to use your free Google Adwords & Microsoft adCenter advertising
Search engine pay per click (SEPPC) advertising is so popular because your adverts are only shown when someone is searching for your product or service and you only pay when some one clicks on your advert. Creating an account and getting your adverts online is really easy, and you can be up and running in a few hours.
SEPPC budgets are also very easy to control. By setting a monthly budget you decide how much you want to spend and the search engines will make sure you will not go over this limit.
This starter guide will help you set up your Microsoft adCenter and Google AdWords accounts along with tips and ideas on how to write and target your adverts. In future posts we will go in to more detail about areas such as
- Keyword research
- Writing advert copy
- Customer targeting
- Bidding strategies
- Increasing conversion rates (making more sales, sign ups…)
- Tracking
