Home

Offline Marketing

Posted June 13th, 2007 by hosting

During the course of developing a business plan and an integrated marketing strategy for online promotions it is essential to also include offline marketing methods depending to your specific location and demography. Offline promotions will boost up your online activity especially if you are targeting your local market.
Here are few offline marketing methods of advertising that you may consider to look on for promotion of your product and service. You never know when classified readers might be looking for a great business deal or even your simple phone call or a handshake can work wonders for you.

  • Ads on newspaper- It’s very inexpensive medium which has greater reach and reader base. You can choose cities as per publication for targeting your customers. You can use classified for appearing your ad constantly in a very reasonable cost.
    You are reaching a larger market, and your advertising efforts will stand out.!
  • Handing out flyers at local club, restaurants, phone booth, cyber cafe, with your business card with your URL on it could be effective methods of advertising.
  • Local Networking – Your local Chamber of Commerce, club meeting, trade shows, social gathering, seminars can create good opportunities for your business prospect through networking. You can exchange business card and capture contact and leads with the person you met during such networking and even you can close a sale on the spot especially in seminar and trade show.
  • Blimps, Banners, and Billboards- You can grab people attention by displaying your ad with attractive banner and billboard as such advertising capture the views of people and help in offline branding of your product as well.
  • Yellow Pages service businesses- Best tools if you are dealing with business such as hotel/restaurant, plumber, pesticide, electronics, local club, spa services, health club, lawn services, etc. benefit most from this form of advertising, easily traceable, a consumer know the type of service they need.
  • Direct mail- direct mail come in a variety of forms and are effective too (postcards, flyers, letters, e-mail newsletters, handbill). The beauty of such medium is that your message reaches each recipient in a personalized way, it could be a highly localized medium especially suited to a targeted geographic marketing.
  • Car Ad- Car ads through car cards generally a size of 22×21 inch interior card, car run your ad on the road, it endorse the brand with the owner of the car. Exposure can be from 5 seconds to 15 minutes and more on traffic signal point, it can achieve a high level of repetition of your ad to viewers.
  • Cable advertising- cable ads are highly localized and much affordable than TV, some local programs are much popular locally. The local cable stations will create your ad in a reasonable cost.
  • Radio Ad- Radio ads are mobile that follows the listener from your room to along drive, its very targeted to particular demography as it is easy to afford and easy listening. It’s a flexible medium; you can get an ad on the air promptly and change your ad message frequently.

    • One can’t underestimate the power of offline marketing even today on this internet-age so it is precise to have a good combination of both online marketing joining with your offline efforts to meet your business objective and consistent growth.