Google was the most popular search engine in the world for October 2007. This is not new information; Google has dominated the search engine industry for years. This means that if you are using a search engine, you are most likely using Google. If you own a web site and are always looking for ways to increase traffic, don’t forget or underestimate the value of Google. Having a strong position on Google for your related keywords is a wonderful way to increase exposure and traffic to your web site. For the month of October 2007 over 64% of searches were performed by Google. The search engines that followed Google in ranking were Yahoo, MSN, and Ask with numbers at 21.65%, 7.42%, and 4.76%, respectively.