Headlines elsewhere like ‘Times paywall sees traffic plummet‘ seem to suggest that the paywall recently installed by News International to charge for online content from their newspaper stable has been a business disaster. Yet despite a report last week from ComScore suggesting a 50 per cent drop in The Times visitors and prompting the doomy [...]

There used to be a time –not too long ago – when the use of computers of your own at home were nothing but science fiction. Similarly research deep into the universe was something of pure science fiction. Now both are very much science present and a combination of the two – home computers and [...]

The BBC internet blog had an interesting post last week. The BBC Audio & Music Interactive (A&Mi) department went truly interactive with their departmental meeting on the theme of ‘innovation’. Held at the Radio Theatre inside Broadcasting House, London all attendees were actively encouraged to tweet to the world during the meeting – except for [...]

The latest survey on email marketing effectiveness shows it is still one of the best ways of getting customers to take notice of you. The UK Email Marketing Benchmark Report 2010 shows which types of business, across 23 different sectors, are getting the best open rates, creating the most effective campaigns, have the highest subscriber [...]

Have you got a proper holiday planned? A new survey by business price comparison service Make it Cheaper reveals two thirds of UK business owners fear exhaustion due to their workload. Over 1000 business owners were surveyed with 14% revealing they are not planning any holidays at all this summer whilst a further 38% are [...]

We’ve discussed the potential marketing benefits of Twitter and social media before but have just come across a new tool that could be a marketeer’s dream. You’ve probably checked out the Twitter search feature to see what’s popular and what’s not but it’s all pretty basic and raw. Now online tool The Archivist takes the [...]

Our lives are run in an every increasing online way. I won’t say there is nothing you can’t do online because there is always someone willing to prove me wrong, but in most situations whatever the physical world offers, the virtual world has a version and usually cheaper. This means more and more people moving [...]

Embracing new technology and concepts needn’t mean re-writing traditional ways of doing things. There’s a good chance you still create press releases for industry-related magazines, local papers etc, so why not use them to help boost your online presence and your SEO in particular. Make sure you publish your press releases online in some form [...]

So says Guy Kawasaki, co-founder of “online magazine rack” Alltop in an article on the American Express Open Forum site – and reading the same he has some good points. We won’t ruin your read but the main gist of his argument is that the more you have, the more you spend. The key to [...]

You might have hoped that being in the business of securing our country,  those civil servants working at the Ministry of Defence might be a bit more careful with electronic data than other departments we have read about in recent years. Not so, according to the responses to a Freedom of Information Act requests from [...]

I'm at TRAFFIC Dublin for the next couple of days.It's nice to not have to get a plane to attend a domain industry event!

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