Hello, I’m Matt, and I look after WebFusion’s online marketing. Below are some ideas to help you get the most out of your free eNews tool.
One of the challenges we face here at WebFusion is trying to maintain and develop relationships with so many customers. Obviously we can’t speak to you all one by one, even though we like to, so we have to do much of it through email. Although not as personal as us talking to you face to face, emails allow us to keep everyone up to date with our new offers and products.
The eNews tool you got with your shared hosting account is an excellent way of developing relationships with your site’s visitors and your customers. It allows you to keep them up to date with new offers, your latest news, ask for feedback… the list goes on. A lot of businesses use email marketing with out taking advantage of all the great data it can provide them with, often concentrating on the basic metrics of:

• Number sent (Delivery rate)
• Number opened (Open rate)
• Number of people clicking through to the site (Click through rate)

Yes, those are important, but they are only telling you half of the story. They do not tell you how effective it has been in eliciting any action once on your site. The true measurement of an e-mail’s success is the number of recipients taking action.
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